Website Audits

A web audit is a comprehensive review of your nonprofit’s website to evaluate its performance, functionality, and overall effectiveness. Think of it as a check-up for your digital presence, helping you uncover what’s working, what’s not, and how to improve. For nonprofits, a well-performing website is crucial—it’s often the first place potential donors, volunteers, and supporters interact with your organization.

From user experience and navigation to SEO and accessibility, a web audit ensures that your website is doing everything it can to support your mission. By identifying and addressing weak points, you can create a stronger, more engaging online presence that drives action and amplifies your impact.

What is a Web Audit?

How We Can Help Your Organization Thrive

At Placid Creative, we provide detailed, actionable web audits designed to help nonprofits enhance their digital presence and achieve their goals. Our audits go beyond surface-level issues to analyze the core elements of your website, ensuring it’s optimized for both users and search engines.

Depending on the scope you're looking for, our web audits could include:

• User Experience (UX) Analysis:
  Evaluate your site’s navigation, design, and content structure to ensure visitors can easily find the information they need and complete key actions, like donating or signing up for newsletters.
  
  
• SEO Performance Review:
  Analyze your site’s search engine optimization to identify opportunities for improving rankings, driving organic traffic, and increasing visibility. We assess keyword usage, metadata, backlinks, and more to ensure your site is discoverable.
  
  
• Accessibility Evaluation:
  Ensure your website is inclusive and compliant with accessibility standards, making it usable for all visitors, including those with disabilities. We identify barriers and recommend solutions to create an equitable experience for everyone.
  
  
• Technical Performance Assessment:
  Check your site’s loading speed, mobile responsiveness, security, and overall functionality to ensure it performs optimally on all devices. A fast, secure, and responsive website keeps visitors engaged and builds trust.
  
  
• Content Effectiveness Review:
  Examine the clarity, relevance, and impact of your website’s messaging. We assess whether your content reflects your mission, speaks to your audience, and drives meaningful engagement.
  
  
• Custom Recommendations Report:
  Receive a detailed, easy-to-understand report with insights, prioritized recommendations, and actionable next steps to improve your site’s performance.

Why Choose Placid Creative?

Nonprofit-Focused Expertise
We understand the unique challenges nonprofits face online, from limited resources to competing for attention. Our web audits are specifically tailored to meet the needs of mission-driven organizations, ensuring your website effectively supports your goals.

Actionable Insights, Not Overwhelming Jargon
Our audits are designed to empower, not overwhelm. We provide clear, actionable recommendations that you can implement immediately—whether you’re working with an in-house team, an external developer, or Placid Creative.

Data-Driven Approach
Every recommendation we make is backed by data and analytics, ensuring that your improvements are targeted and effective. From SEO reports to user behavior insights, we use the tools and expertise needed to deliver measurable results.

Long-Term Value
A strong website doesn’t just perform well today—it supports your nonprofit for years to come. By addressing critical issues and optimizing your digital presence, we set your organization up for long-term success in connecting with donors, volunteers, and supporters.

What You Can Expect

When you partner with Placid Creative for a web audit, you’ll gain a comprehensive understanding of your website’s strengths and areas for improvement. By Implementing our recommendations you could see:

• Improved User Experience:
  A site that’s easy to navigate and visually appealing keeps visitors engaged and encourages them to take meaningful actions, like donating or signing up for your newsletter.
  
  
• Increased Search Visibility:
  With optimized SEO, your nonprofit will rank higher on search engines, helping you attract more organic traffic and reach a wider audience.
  
  
• Enhanced Accessibility:
  An inclusive website ensures that everyone, regardless of ability, can access your content and engage with your mission, reflecting your commitment to equity and inclusion.
  
  
• Stronger Technical Performance:
  A fast, mobile-responsive, and secure website builds trust and keeps your audience coming back. Our audits ensure your site meets modern technical standards.
  
  
• Actionable Plan for Growth:
  Our detailed report provides step-by-step guidance on how to improve your website, making it a more powerful tool for advancing your mission and engaging your community.